Change is good...

...And scary.  Very scary when it comes to something you have been used to doing for almost 2 years straight.

I've recently decided to take my photography business exactly where I envisioned, originally.  To that lovely vintage place full of earthy tones and creamy goodness with folk/acoustic music playing in the background. I've been hesitant in the past because its not everyone's preferred style, but then I remind myself, that there is a photographer out there for everyone; one that fits each person's personal style, and you know what?  That doesn't have to be me.  I don't have to cater to the masses, where there are a mass of photographers out there with their own unique style.  So why can't I have my own unique style as well?  Why can't I stay true to what inspires me? 

Truth is, I'm scared.  I'm scared of not pleasing everyone, and I'm scared of fewer bookings because of a new transition.  But I think back to great artists of our time, and I think of Elvis, Calvin Klein, Old Navy, and Lady Gaga, just to name a few.  They never wavered their style...  The style they originally had and ran with.  Elvis is known as the King of Rock and Roll, while Calvin Klein is known for his laid back sophisticated clothing (which ohemgee, if I were a man with money, that is ALL you would see in my closet).  Old Navy, I've been shopping there for years, and their style is still classic, clean, and comfortable.  Lady Gaga... yeah, she's weird, but weird is what got her to where she is, today, and just about everyone is gaga for Gaga (umm... including me).  Its not to say I haven't enjoyed what I have already created, but I have made steps to get to and finally decided where I want to take my work.

Me?  I want to be known for what inspires me.  And as I mentioned on my personal blog, if its God's intention for my business to boom or simply boom in the hearts of only a few, I will be happy, because either way, I am blessed to have been given this gift.  However, at the current moment, I feel like I'm not using this gift to the potential God has called me to use it.  I feel that while He has given this gift to me, in the process of claiming it, I have manipulated it to my liking and to my standards, when really, only half of "me and my" are rooted deep into this gift.  I want people to be able to look at my work and say, "Oh, that's Casey's" or "Oh, that's DreamTree's"  I want my work to be my brand, and vise versa.


So with all that being said... I'm taking a MAJOR leap of faith with my business, and I'm FINALLY ready to dive into the pool that was created for me.  The one that gets me super excited, one that overwhelms me with inspiration, one that reminds me that this gift is from God, and God alone.


To get me started, I'm pretty much going to have to completely rebuild my portfolio, which makes my heart skip a beat, and not in the best way possible, but in a way that is very very hopeful yet scared to death.


Below, is a list of new 2012 Casting Calls:

* February Birthday Girl with pixie styled hair-cut for a January 2012 session. {Age: 10-12}

* 2 Sisters (must be related) {Ages: 18-mid 20's}

* Girl with long red hair who has a white bunny for an early March 2012 session. {Age: 18+}

* Girl with blue eyes for a simple styled session. {Ages: 8-10}

* Girl with short brown hair for a simple styled session. Little black dress required. {Ages: 18+}

* Girl with platinum blonde hair for a burlesque inspired session. {Ages: 20's}

100% of these Casting Calls will be 100% styled, including clothing to the make up and hair. Clients must be open to it all. In order to get my portfolio going, I'm going to have to set the stage of my photographic style to show future clients just what DreamTree is all about.  The last thing I want to do is false advertise, and say I can deliver this, when really and truly my heart is not into it.  That isn't fair to either party.


I'd like to solely focus on Children (this includes Maternity), Families, and Seniors.  This is what I want to specialize in.


To get a feel for what inspires me, check out these links below:
http://www.freepeople.com/
http://shopplanetblue.com/
http://www.forever21.com/
http://www.jcrew.com/ (Children's)
http://www.zara.com

(Please keep in mind, its a nay for bright and bold colors, but a YAY for soft, earthy, and some pastels)


Also, feel free to check out my personal Pinterest Pages:
Adults: http://pinterest.com/hoorayitscasey/style-me-pretty/
Children: http://pinterest.com/hoorayitscasey/for-the-mini-fashionista/

SO, as you can see, this is somewhat of a change in comparison to what I typically shoot more of these days, but I'm willing to take the risk!  I'd rather do it now, than look back 5 years from now, and wonder, "What if?" and, "How come?"

I hope you all will continue to join me on this journey!  And I thank each and every one of you for your love and support!  I love my clients dearly, and appreciate the opportunity to capture your life and love on camera! It truly is an honor for me!  I hope to continue to see many faces!

With this transition, its going to take some time, but I hope to have everything up and going at full speed come mid 2012!

Love you all!




Love & Dreams,